March 1, 2013
I CUT A LADY OFF ON KATELLA. You have to be brutal in Disneyland traffic. I’m not some goofy, dumbo out-of-towner looking to spend the day with Goofy and Dumbo, I came to the Disneyland hotel on business!

a sentence that i like from an article i wrote last year. 

i’m going on this press trip to ski in utah today and i’m reading through old pieces to figure out which things i do as a writer that are already good, and how i can do more of them in newer long form pieces.

the list includes:

  • be efficient
  • use more puns
  • reveal philosophy
  • write more formally
  • showcase personality
  • document exuberance
  • write for your writer not your editor
  • pay attention to detail, but zoom too
  • be more comfortable offending people
  • try to answer a question, and then ask a dozen more
  • note the ubiquity of technology, and its shortcomings
  • if you come up with a premise for a joke, fully complete it
  • talk about crazy people as if what they’re doing is mundane
  • notice underprivileged people , talk about your own privilege
  • put a mirror to tourism, but don’t overdue this it becomes boring
  • admit when you’re being a ratfink (the above pulled quote is an example)
  • make yourself feel like you’re writing schmaltzy, because it probably isn’t and readers might enjoy it as “heartfelt” 
  • include an ‘®’ when I write out brand names that insist on being registered trademarks, to reveal them as scumbags. #Cinnabon®
  • help people escape, not as escapism, but through helping empower them to do exactly what they want to do… ”There is no alternative to the life you want to live.”
  1. pavblog said: i support your pun use.
  2. heller posted this